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The Forrester Wave™ Report CDP B2B – Q4 2023

For businesses and marketers who want to explore Scal-e’s offerings, gain deeper insights in the Forrester 2023 Q4 evaluation of Scal-e among other vendors, we invite you to fill out the form and obtain the full report.

What the Forrester report said about Scal-e:
– “Scal-e is a user-friendly CDP…”
– “Scal-e is a B2B and B2C CDP with marketing automation capabilities.”
– “Scal-e stands out for its robust, configurable data cleansing and normalization, ensuring businesses have access to accurate and streamlined data.”

Scal-e received:

  • 3rd highest score in the current offering category.
  • 2nd highest score in the following criteria: Identity resolution and profiles, Audience Building & Segmentation.

The Forrester Wave™: B2B Customer Data Platforms, Q4 2023, recognizes Scal-e for being « best suited for B2B and B2C organizations that aim for light marketing automation and primarily wish to leverage data for their marketing campaigns ». We believe this inclusion in Forrester’s prestigious report is a testament to Scal-e’s excellence and innovation in the CDP industry.

    After submitting you will shortly receive an email with the full report.

     

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    Agile marketing platform, for all-channel results

    From customer data to loyalty

    Ease the setup and improve the results of customer acquisition and retention strategies
    From customer data to loyalty
    Agile end-to-end marketing platform

    CDP, privacy, distributed marketing, loyalty

    Unify data, protect privacy or get a deep understanding of your customers to customize their experience
    Unification & quality
    Privacy & Preferences
    Recommendation & Personalization
    Acquisition & Loyalty
    01

    Unification & quality

    Collect, unify and normalize your data to get a 360° view More Detail
    02

    Privacy & Preferences

    Guarantee compliance on you marketing strategies More Detail
    03

    Recommendation & Personalization

    Segment & recommend to optimize customer experience More Detail
    04

    Acquisition & Loyalty

    Leverage conversational, relational channels and social media in your communication and loyalty programs More Detail

    Customer reviews

    Platform used by different industries : banking, insurances, trade & distribution, media & telecommunication, health sector, car industry & transport and more
    Doreen Schmidt

    Doreen Schmidt

    Customer Experience Manager – American Vintage (Retail)
    Scal-e can customize everything depending on your needs and adapts perfectly to your business environment! The initial set-up stage was as professional as today’s daily support.
    37%

    is the average opening rate observed over the last 3 months for more than 9 million mailings

    View More
    Lison Varay

    Lison Varay

    Digital & Relationship Marketing Manager – ADN (entertainement)
    Managing our customer data has never been easier! Everything is organized, in one place and sending marketing campaigns is a breeze with Scal-e.
    +2 M

    of contacts solicited via Scal-e around the 430 animated items proposed on ADN

    FAQ – Scal-e

    What is a Customer Data Platform (CDP)?

    A CDP is a solution that aggregates and organizes customer data across various touchpoints to create a single customer view. This facilitates advanced analytics, personalized marketing, and better customer experiences. Scal-e offers an agile marketing platform based on a CDP.

    How does Scal-e ensure the quality of customer data?

    Scal-e improves data quality through cleansing and enrichment processes, ensuring high-quality data for effective marketing campaigns Thanks to its integrated modules like DQM, ETL, CDP, Scal-e ensures a high level of data quality management.

    Can Scal-e’s CDP personalize customer experiences?

    Yes, Scal-e personalizes experiences by leveraging unified and quality data to tailor messages and recommendations to individual customer preferences using integrated tools like dynamic contents and customer scores

    What benefits does data unification offer to businesses using Scal-e?

    Data unification provides a complete view of the customer, enhancing personalization and customer experience, and supporting effective data-driven decision-making.
    Scal-e CDP provides real-time actualized accurate data for businesses. Scal-e also collects and unifies offline, online and on-chain data in a custom datamart or single customer view

    How does Scal-e contribute to effective marketing campaigns?

    By ensuring data quality and enabling personalization, Scal-e’s CDP drives higher engagement rates, conversion rates, and ROI for marketing campaigns.
    Scal-e customizes your campaigns by recommending the right products with dynamic content, and dynamic audiences, depending on customer preferences and journey.

    What industries can benefit from using Scal-e’s CDP?

    Scal-e is versatile and can support any industry including retail, insurance, finance, healthcare, and services by providing tailored data management marketing and loyalty solutions.

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